DEGREE PROGRAMS | BFA

GRAPHIC DESIGN

curriculum | courses | student gallery

ART 220. TYPOGRAPHY. This course includes the history, design and execution of lettering. Students are instructed in the use of type as a basic element of graphic communication. With the use of actual typographic design situations, the computer is employed for typesetting and typographic layout. PREREQUISITES: ART 150, ART 159. Lecture-laboratory 6 hours. 3 credits

ART 221. COMPUTER GRAPHICS. This course introduces the Macintosh computer as a tool for the graphic designer. Page layout, digital imaging and vector graphics will be studied. PREREQUISITES: ART 150, ART 159. Lecture-laboratory 6 hours. 3 credits

ART 325. GRAPHIC DESIGN. This course introduces students to “real-world” print-media problems including posters, brochures, book design and related problems. Design and concept as they effect the product audience are stressed. PREREQUISITES: ART 220, ART 221. Lecture-laboratory 6 hours. 3 credits

ART 326. ADVERTISING DESIGN. An introduction to the role of the graphic designer in advertising. Students work on print and outdoor media problems. Related concerns such as marketing strategies, target audience and media selection are explored. PREREQUISITES:ART 220, ART 221. Lecture-laboratory 6 hours. 3 credits

ART 327. ILLUSTRATION for the GRAPHIC DESIGNER. The art of making pictures for the purpose of communicating information and ideas. Both computer and hand-rendered projects are covered. PREREQUISITES: ART 220, ART 221. Lecture-laboratory 6 hours. 3 credits

ART 328. WEB DESIGN. The course explores the concepts and structure of online communications. A variety of digital tools and procedures will be explored including scripting, text editing, graphics processing, file transmission and web page design. PREREQUISITES: ART 220, ART 221. Lecture-laboratory 6 hours. 3 credits

ART 329. MOTION GRAPHICS. This course introduces moving graphics and its role in broadcast and film design. Students will combine the arts of design, filmmaking, sound, and animation in solutions that solve communications problems, educate an audience, add to an entertainment experience, or extend that value of a brand. PREREQUISITES: ART 220, ART 221. Lecture-laboratory 6 hours. 3 credits

ART 330. ADVANCED GRAPHIC DESIGN. A further study of graphic design with an emphasis complex communications problems. Comprehensive campaigns, multi-page books, and three dimensional package design will be covered. Emphasis on professional client presentation will be covered throughout the course. PREREQUISITES: ART 220, ART 221, ART 325. Lecture-laboratory 6 hours. 3 credits

ART 410. BEYOND BASIC DIGITAL PHOTOGRAPHY. Students will examine advanced adjustment layer techniques, layer blending, and other correction and workflow methods with particular attention to preparing images for output. Students will explore a variety of image media from slides and negatives, to direct digital capture. Lecture-laboratory 6 hours. 3 credits

ART 235. FUNDAMENTALS OF DIGITAL VIDEO. A solid technical and conceptual foundation and an understanding of time based media. Students will concentrate on learning the aesthetics of single camera production, including scripting, storyboard production, basic lighting, and post production editing. Lecture-laboratory 6 hours. 3 credits

ART 415. PORTFOLIO AND PROCESS. This senior level graphic design course prepares students for the professional world through portfolio development, exploration of internship/employment opportunities and resume completion. Interview skills and professional practices will be discussed through lectures and guest speakers. PREREQUISITES: ART 325, ART 326, ART 328. Lecture-laboratory 6 hours. 3 credits

ART 416. SENIOR PROJECT. This senior level graphic design course prepares students for the competitive hob market through the completion of a comprehensive self-promotion campaign. Student campaigns consist of logo and stationary design, promotional package design, and an interactive portfolio design distributed via cd-rom and web site. PREREQUISITES: ART 325, ART 326, ART 328. Lecture-laboratory 6 hours. 3 credits

ART 488. INTERNSHIP in GRAPHIC DESIGN. On job experience in graphic studies under the supervision of experienced personnel. Minimum of 240 hours.